Jeep Story

Jeep Worldwide

Jeep’s early history is legendary, World War II not only was the start of the battle but also was the beginning for one of America's most iconic brands – the U.S Military Jeep.

As the War II began to ravage Europe and Asia, the War Department realized that the armed forces needed a small reconnaissance vehicle and put out requests for proposals to U.S. automakers. The Jeep was the solution to this requirement, growing from a vehicle forged in the crucible of war into one of the world’s most recognized brands, automotive or otherwise.

The Bantam, the first prototype military Jeep, was designed by Karl Probst. The 1,840-pound Bantam exceeded the Army’s expectations during initial testing in September 1940. However, The War Department had concerns about Bantam’s ability to meet the military’s capacity needs, so they invited Willy’s-Overland and the Ford Motor Co to meet the War Department’s specifications from the Bantam and achieved certain successes. After conducting rigorous testing processes, more than 637,000 Jeeps were built by Willy’s and Ford during World War II. On the battlefield, the Jeep was nimble and tough as well, it could handle almost any terrain.

Jeep In Vietnam Wars

The use of Military Jeeps covers almost the entire duration of the Vietnam War, supplied by Willy’s in the U.S., although it went through numerous upgrades and updates. Viet Nam was the first theatre where the Jeep model M151 MUTT (Military Utility Tactical Truck) was deployed in 1960. The U.S used the M151 widely in the Vietnam War with many different purposes such as patrol, specialized vehicle for commanders, ambulances, combat vehicles .... Even US President Lyndon B. Johnson stood on the back of a Jeep as a stage when speaking to soldiers at Cam Ranh Bay in 1966. The M151 Jeep model ended production in 1980, but it is still a sought after collector’s item in Vietnam. When the war ended, most of the Jeeps had been destroyed or heavily damaged. However, many were restored and maintained by enthusiasts to preserve the original qualities of this historic war time vehicle - and Rose Travel Service is one such enthusiast…

Jeep Passion

As the war began to wind down, the Jeep suddenly emerged as a popular and creative method of public transportation. Today, the Jeep by itself is not simply a means of transportation but represents to us a new way of travel. It embraces freedom, inspires a spirit of discovery, encourages toughness and most of all brings a sense of adventure throughout each trip. With a passion for the history of the Jeep, ROSE TRAVEL SERVICE CO., LTD was a pioneer in Central Vietnam in the creation of this adventure concept by offering restored military tactical trucks as mean of discovery in travel programs. We have developed our Jeep collection from 12 official Jeeps to 30 Jeeps from outsourcing the same jeep passion, to bring clients local experiences like no one else can. We deliver the stunning countryside and rolling mountains, visit ethnic minority villages, explore the seaside as well as showcase the best handicrafts and ancient trades of the local people. In addition to this, our professional team can help you with all your enquiries and organize Tailor-made experiences that provide excellent value trips at affordable prices not only in Hoi An but also throughout Vietnam.